Teachable Moments
One of my managers came into my office this morning. We meet each week to catch up, review pending projects
Get that New Zealand Feeling
“Get That New Zealand Feeling” was the name of one of Frieda’s first trade advertising campaigns. After we began marketing
Where do your grapes come from?
OK, I admit it. I am one of those shoppers. When deciding whether or not to buy grapes at my
Black Garlic
Over the years, we’ve had to work pretty hard to introduce new products to supermarkets. Alfalfa Sprouts, Sugar Snap® Peas,
Undercover Boss
I admit it. I do not watch much television. In fact, I am embarrassed to say that I’ve never seen
Ugli Fruit
Ever trade goods for services? Well, I did recently. And things got a little “Ugli.” My good friend Betsy offered
Berlin: Fruit Logistica trade show
I’m writing from Berlin, Germany, at Fruit Logistica, an international produce industry show held every February. I first heard of
The Business of the Super Bowl
Okay, I admit it. I am not a sports fanatic. However, I do enjoy attending sporting events (my personal favorite
So, what is on my plate?
Welcome to my blog! After seeing the movie, Julie and Julia this past summer, I became obsessed with the concept