Why I attend trade shows
First, if you are not in the produce industry, you may be wondering why I’m so often asked this question.
Do you really love your family?
I know this may be a complicated question for some, as we all have some version of a “love/hate” relationship
What I learned in Australia.
During the month of August, I was fortunate to spend 3 weeks traveling in Australia. My life partner, Jack is
Finding your voice.
Both of my parents were always politically active, and it started at an early age. In fact, when my mom
My daughter’s personal journey.
Last month in this blog, I shared advice to my 30 year old self. In it, I mentioned that I
Estrogen Matters
I know estrogen might seem like an usual topic for my blog, but stick with me on this one. Because
A letter to my 30-year-old self.
This month marks 36 years since I became president and CEO of Frieda’s. It won’t be hard to do the
Recipe Inspiration
I love vegetables! I know that’s probably not a surprise to you since I am in the fresh fruit and vegetable
Freedom in America
Almost 250 years ago, our forefathers and foremothers fought for our nations’ freedom. As we head into the July 4th
My favorite summer fruits
This week is the summer solstice, and for those of us in the Northern Hemisphere, it’s the longest day of