Get that New Zealand Feeling
“Get That New Zealand Feeling” was the name of one of Frieda’s first trade advertising campaigns. After we began marketing
Staying Connected
Many years ago, I was invited to sit on a board of advisors of a small marketing firm, called M/S
Watermelon Time: Hold the seeds, please
I am so glad that watermelons are “back in season.” Yes I know that they seem to be available all
What Do You Want to Know?
I launched this blog three months ago, and it’s been gratifying to get many positive comments on the content. I
How to Pick a Peach
The California tree fruit (aka stone fruit) season has started, but in my humble opinion, it’s too early to find
Did you get that in writing?
“Did you get that in writing?” That’s what I always ask my friends, family, acquaintances or colleagues when they tell
Mercury in Retrograde
On the way home from the airport last week, my sister Jackie and I heard a news story on the
Something fresh for Cinco de Mayo
Living here in Southern California, Cinco de Mayo is promoted and celebrated widely. Admittedly, those of us in the food
Where do your grapes come from?
OK, I admit it. I am one of those shoppers. When deciding whether or not to buy grapes at my
Please Be Safe!
I think the biggest fear all parents have when their kids go off to college is their access to excessive