A Healthy Revolution Admin April 15, 2010 Healthy Initiatives are everywhere. First Lady Michelle Obama launched a very ambitious program to end childhood obesity in a single
Spaghetti Squash: Low-Carb Pasta Admin April 13, 2010 Spaghetti Squash has had a special place in my career at Frieda’s. It was the first product for which I
Mudslides, Fires and Vetiver Grass Admin April 8, 2010 Mudslides. Fires. It seems as if Southern California experiences these two plagues every year. And this year was no exception.
Black Garlic Admin April 6, 2010 Over the years, we’ve had to work pretty hard to introduce new products to supermarkets. Alfalfa Sprouts, Sugar Snap® Peas,
8 Myths About Water Admin April 1, 2010 Mark Twain supposedly said, “Whiskey is for drinking; water is for fighting over.” And that is surely what appears to
Ooo-la-la! Admin March 30, 2010 Have you ever met someone (in business) who was just so nice that you wanted to work with them? Well,
Living Life Admin March 25, 2010 My mother Frieda Caplan with my uncle Paul Steffen and cousin Michael Silver “What a big, big life he had.
The Horseradish Holiday Admin March 23, 2010 I jokingly refer to the Jewish holiday of Passover as the “horseradish holiday.” (As a wholesale distributor of fresh produce,
Asparagus for Spring Admin March 18, 2010 Last week, someone asked me why so many people eat fresh asparagus for Easter. That made me think… Is it
Night at the Newseum Admin March 16, 2010 A couple weeks ago, my younger daughter, Sophia and I traveled to Washington, D.C., to visit my eldest daughter, Alex.