Where do your grapes come from?
OK, I admit it. I am one of those shoppers. When deciding whether or not to buy grapes at my
Please Be Safe!
I think the biggest fear all parents have when their kids go off to college is their access to excessive
A Healthy Revolution
Healthy Initiatives are everywhere. First Lady Michelle Obama launched a very ambitious program to end childhood obesity in a single
Spaghetti Squash: Low-Carb Pasta
Spaghetti Squash has had a special place in my career at Frieda’s. It was the first product for which I
Mudslides, Fires and Vetiver Grass
Mudslides. Fires. It seems as if Southern California experiences these two plagues every year. And this year was no exception.
Black Garlic
Over the years, we’ve had to work pretty hard to introduce new products to supermarkets. Alfalfa Sprouts, Sugar Snap® Peas,
8 Myths About Water
Mark Twain supposedly said, “Whiskey is for drinking; water is for fighting over.” And that is surely what appears to
Ooo-la-la!
Have you ever met someone (in business) who was just so nice that you wanted to work with them? Well,
Living Life
My mother Frieda Caplan with my uncle Paul Steffen and cousin Michael Silver “What a big, big life he had.
The Horseradish Holiday
I jokingly refer to the Jewish holiday of Passover as the “horseradish holiday.” (As a wholesale distributor of fresh produce,