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Facebook, Shopping and You, 2.0

Like almost everyone, I end my day by checking my Instagram and Facebook feeds. It gives me a chance to see what my friends and family—near and far—are doing. In the absence of seeing people in person, I have resorted to spending a little extra time online, then following up with texts, emails and sometimes phone calls if a post inspires me to connect more deeply.

A few weeks ago, I saw a post from a longtime friend Betty Mower Potalivo. Betty retired two years ago after an amazing career as regional president and group managing director of Northern Trust Corporation here in California. I met Betty through my mother, Frieda, who did all her banking and personal investments at Northern Trust. Since Betty retired, we haven’t seen each other, but I occasionally see her posts on Facebook. Hint: When I find out someone is retiring or changing professions, I always make sure I am connected with them on Facebook, Instagram and LinkedIn. That way, at least I will know when something is happening in their life.

So three weeks ago, I saw this post on Facebook:

Hmm, I thought, those are some pretty cute golf clothes! And now that we have joined a golf club and I am playing once a week, golf clothes have moved up on my priority list. But, as you may’ve guessed—as with any sport-specific clothing—golf clothes can be expensive.

So, after seeing her post about , I decided to check it out. What I saw were cute clothes at fantastic prices. Plus, it was a woman-owned business, so I immediately purchased a few things. In case you’re wondering, I picked out seven pieces of clothing, paying a total of $300 and received them two days later! And thanks to the detailed sizing charts available by brand, the clothes all fit! I am hooked.

So I sent Betty a text thanking her for the recommendation and said I would love to be introduced to her sister, Eileen. I always love talking to women business owners to find out their inspiration and talk about their success.

Well, within a week the three of us were talking on a Zoom call.

The first thing I learned about Eileen was that she had a fantastic and successful career in the non-profit world. Most recently, she ran a local large chamber of commerce. Before that, she ran a hospital foundation, all while being a single mom of two. I also learned that she turned 60 in February and loved golf.

I mention her age (with her permission, by the way), because turning 60 seems to be a turning point in many peoples’ lives. I have heard multiple stories of professionals pivoting in their career at that age. Pre-60, they worked like a mad dog up the corporate ladder. Then at age 60, they changed to focus on what was in their heart. That may mean devoting yourself to a charity, being an advisor on non-profit boards, or spending more time with family. But while many people joke about mid-life crises at age 50, I have found that just as many people start following their passion at age 60.

Eileen told me that she and her sister Betty, plus their other siblings, were raised as a welfare family in Huntington Beach, Calif., and always struggled to have food on their table. As she called it, she became a “sensitive shopper.” That was her way of saying she was cost conscious and frugal. She knew how hard it was to make ends meet.

So, when she stepped away from running the chamber of commerce at age 60, she decided she wanted to combine her passions: helping others less fortunate, saving money and golf.  She told me she leveraged her connections at the chamber of commerce and was able to meet the head of sales for a sports clothing manufacturer. She pitched her concept of being an alternative, online distribution channel for golf fashion for women. Through that single personal connection, she met with additional manufacturers who were thrilled to sell her their entire unsold seasonal inventory.

So, she rented a small warehouse, bought a camera and hired a couple of people and some freelancers to develop a website, post photos, and handle marketing via digital ads on IG. She does all the inventory purchasing herself and has financed the entire business herself through her savings and retirement funds. She confided in me that she didn’t always get the best advice. Some things worked. Some things didn’t. It has been a lot of trial and error.

But at the end of six months (she launched her business in mid-May 2020), she is on track to do more than $250,000 in sales in the first year and is cash-flow positive.

In addition to selling clothes she purchases directly from manufacturers, she was inspired by and takes gently used golf clothing on consignment. But perhaps the most heartwarming component of her business model is the part that really hits home for her.

Eileen invests in causes that help stop bullying and body shaming for girls. Because she is based in Escondido, Calif., (near San Diego), she was introduce to LPGA golfer Haley Moore.  You can read about Haley [Here] and [More Here] but Haley was bullied for much of her life due to her weight and body type.

As you are reading this article, Haley is playing in an LPGA Tournament in Texas. She is an incredibly talented golfer and has a foundation to which Eileen contributes some of her profits.

So, next time you are looking at Facebook or IG, or thinking about what the next chapter in your career might be, don’t be afraid to dream big. Dream differently. Think about your passions. Think about your struggles in your earlier life and how you got through. Reading an article online or in a magazine and feel a tug at your heart? Spend a little time dreaming about what a difference you could make in someone’s life.

And if you’re in the market for women’s golf clothes, I hope you will check out and support my new friend Eileen.  If you’re watching sports this weekend, how about taking a break from typical college and regular sports and check out who’s playing in the LPGA tournament. It might provide a different kind of inspiration for you and your daughters, sisters and female friends.

That next chapter of your life will be here before you know it.  And, most likely, you can make a difference—an even bigger difference—by listening to your heart.


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