Skip links

Tom Brady and Leadership Lessons

Even I, the most non-sports-oriented person on the planet, know that this weekend is SUPER BOWL LV. And that the Tampa Bay Buccaneers are facing the Kansas City Chiefs. And that an even bigger story is the tale of the two quarterbacks. Tom Brady, age 43, of Tampa Bay will face Patrick Mahomes, age 25, of Kansas City. That’s an amazing and kind of crazy match up in itself, if you think about it.

But I want to share the back story on how I know the guy who authored, “12 Lessons in Business Leadership; Insights from the Championship Career of Tom Brady.” Yes, if you are wondering how Tom Brady led his team to multiple wins and the 10th SUPER BOWL of his career, this book probably has the answers for you.

The guy who wrote the book is Kevin Daum. You may recognize his name, as he has penned more than 1,000 articles for Inc. Magazine. He is an Adjunct Professor at Fordham University in New York at the Gabelli School of Business. Because he is not an over achiever, he also does podcasts (10 Minute Tips from the TOP) and serves as a coach for people needing marketing and business advice. This is his sixth book. I asked Kevin what’s his “superpower”—the secret to his success as a writer and teacher. He told me that he is good at taking complex subjects and making them simple.

That’s probably why the publisher Skyhorse Publishing called him a few years ago and said, “Hey Kevin, we think there is a story here on leadership lessons and Tom Brady. Would you write a book about that?” (Frankly, that was not the answer I expected when I called Kevin earlier this week to find out the back story on his book featuring Tom Brady.)

I’ve always heard that most sports teams are run better than most companies, notes the foreword of his book. Because they have a Playbook, they Practice and they have a Professional Coach.* So, Kevin (and co-author and collaborator Anne Mary Ciminelli) set out to uncover what the secret lessons were from Tom Brady’s unquestioned success. But the most interesting thing about this book is that Kevin and Anne Mary did NOT speak to Tom Brady! They actually chose to review all the public information on Brady and his style, and then they validated their conclusions by consulting some well-respected business coaches and owners.

Because they are using public information and are writing “about” Tom Brady, they did not have to talk to Brady, nor did they have to get his permission before writing the book. Which, IMHO, makes the book more authentic; there is no autobiographical spin.

What are Tom Brady’s 12 Lessons in Business Leadership?

  1. Creating A Winning Playbook
  2. Make Time Your Ally
  3. Lead Through Each And Every Moment
  4. Meetings Are A Championship Tool
  5. Empower The Team And Hold Them Accountable
  6. Always Prepare For Crisis
  7. Trust Is the Twelfth Man
  8. Elevate Everyone
  9. Talk To People Where They Are
  10. Executing Team Success
  11. Attitude Is Everything
  12. Live The Image

I asked Kevin what he thought Tom Brady’s superpower was. He thought deeply, and said there are two:  Attitude and he talks to people where they are.

So, if this book sounds of interest to you and you want to order it, I would ask that you wait until Friday, February 5 at 12:00 p.m. PT/ 3 p.m. ET to order it on Amazon—because I want to support my friend Kevin in making his book an Amazon #1 bestseller! How do you do that? By reaching out into your network and all your friends’ networks and asking them all to make their purchase at the very same time. This causes a spike in demand, pushing the book to the top of the list!

The publisher of the book, along with all of Kevin’s clients, followers and friends are all asking that we make that purchase at the same time:  Friday, February 5 at 12:00 p.m. PT/ 3:00 p.m. ET. Here is the link again:  12 Lessons in Business Leadership; Insights from the Championship Career of Tom Brady

Book Cover Image - 12 Lessons in Business Leadership Cover


So on Sunday, while I am watching the Super Bowl, cozying up with some delicious fresh jackfruit chili, I will be thinking about the difference a great leader makes in the success of his/her team. I will be thinking about having a playbook, talking to people where they are and empowering the team and holding them accountable.

And I will be thinking about my friend Kevin and his co-author Anne Mary, and wondering if they will be studying Tom Brady’s moves on the field and in the locker room.


P.S. I promised to share how I know Kevin. Well, Kevin is business colleague of my partner Jack, and our first date in 2019 was to take a hike up a huge mountain in San Diego County with Kevin and his wife Van. We spent the weekend with them, and that’s when I got to witness what a smart guy Kevin is.

*The quotes above are taken from the foreword of the book, which was written by Jack.

Jack, Karen, Kevin and Van ready to start their hike up Potato Chip Rock.


Leave a comment